Nearly Half of Americans Willing to Give Brands a Pass for a Data Breach

New data shows that the U.S. public is surprisingly forgiving despite data breaches and controversies as long as companies demonstrate good faith.

Consumer Attitudes Toward Data Privacy and Security Survey by Janrain also found that 42 percent of U.S. consumers surveyed report at least being open to forgiving the brand, while 7% refuse to forgive brands for allowing bad actors access to their personal data. Fourteen percent have lost all faith in an organization’s ability to protect their data.

Read more about the findings of the new survey on Security Magazine.