A new report by The Economist Intelligence Unit (EIU) shows that consumers around the world perceive wide ranging risks in how their personal information is collected and shared with third parties. Large shares of the consumers surveyed indicate a host of concerns related to the collection and transmission of their personal information. These range from identity theft to the creation of consumer behaviour profiles, and 74% worry that small privacy invasions may eventually lead to a loss of civil rights. With regard to the automatic collection of data, 92% say they want control over what information is gathered, and a similar share wants to be informed at the point of sale of the data collection capabilities of devices.
Though companies around the world are scrambling to comply, consumers globally want the types of data privacy rights included in the General Data Protection Regulation (GDPR), which will take effect in May 2018. Of these, 57% of the consumers surveyed report the right to erase their information (“the right to be forgotten”) as most important—this is the most often cited response.
Read more about the findings of the new survey by the EIU on Help Net Security.