A demand for more regulation may seem counterintuitive in today’s world and yet that’s exactly what consumers who understand IoT technologies want, according to a new study from Market Strategies International.
The study identified two distinct groups: the IoT “Haves” and the IoT “Have Nots.” The Haves are defined as people who have worked with IoT technologies in their workplace, whether in an office, home office, retail space, factory or other work setting. They comprise one in 10 US workers. The Have Nots, on the other hand, have not had exposure to IoT technologies at work.
“We expected the Have Nots to agree that the US government should regulate IoT, given their limited understanding of and experience with IoT, but it was the exact opposite. Surprisingly, the Haves are twice as likely to agree that the US government should regulate IoT,” said Erin Leedy, senior vice president of the Technology Research division at Market Strategies.
Read more about the findings of the new study from Market Strategies International on consumer attitudes toward IoT technologies, on Help Net Security.