Read Lance Spitzner explain the three Ç’s of security awareness on Dark Reading :
Over 80% of security awareness professionals have a background in either information security or information technology, according to SANS’s 2016 Security Awareness Report. Less than 15% have a background in soft skills such as training, marketing, or communications. The technical part of awareness comes naturally, not so much the softer side of behavior change.
Read his full article here.