Marketers Are Not Yet Ready For GDPR: Experian Study

Email marketers have been told many that they must comply with the General Data Protection Regulation (GDPR) if they’re doing business in Europe. But they’re not listening, according to a new survey from Experian and the Ponemon Institute.

Read about the new study by Experian and the Ponemon Institute which reveals that only 24% say their firms can adhere to GDPR guidelines, and 59% feel their companies do not understand what they need to do to comply on Media Post.

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