How Good Privacy Practices Help Protect Your Company Brand

Your brand can be one of your company’s most valuable assets. It can command premium prices, customer loyalty, a faster sales cycle, and an overall healthier bottom line. But unfortunately, even the strongest brands can have difficulty withstanding the impact of a data breach.

Consider that the average cost of a single data breach is $3.62 million. On top of this, data breach incidents reportedly cause 65% of individuals to lose trust in the organization experiencing it. This loss of customer trust may take years to recover, if it even can do that at all.

Read which five guidelines you can follow to keep your organization’s data protected on DarkReading.

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